Startup BuilderTM Newsletter

If you see yourself suffering from impostor syndrome, use it to give you a competitive advantage and avoid costly mistakes in your startup. Here’s how.
If you see yourself suffering from impostor syndrome, use it to give you a competitive advantage and avoid costly mistakes in your startup. Here’s how.
Failure to subsegment your market has significant impacts for startups. And it's one of the top reasons why startups fail. Here’s why.
Failure to subsegment your market has significant impacts for startups. And it's one of the top reasons why startups fail. Here’s why.
Your influence as a founder is crucial for attracting your best customers, high-quality team members and aligned investors. Read how to get it started for yourself.
Your influence as a founder is crucial for attracting your best customers, high-quality team members and aligned investors. Read how to get it started for yourself.
Founders need to understand it’s a very different approach to building a startup compared to building a service-based business. Here’s why.
Founders need to understand it’s a very different approach to building a startup compared to building a service-based business. Here’s why.
Find your first customers by embarking on a clear, calculated, step-by-step process to reverse-engineer your path to Product-Market Fit. Let’s break down how.
Find your first customers by embarking on a clear, calculated, step-by-step process to reverse-engineer your path to Product-Market Fit. Let’s break down how.
These are the top 5 startup building rules. One or more of these five fundamentals are missed by startup founders who take a fatal turn.
These are the top 5 startup building rules. One or more of these five fundamentals are missed by startup founders who take a fatal turn.
It's counter-intuitive for many founders, but your MVP (minimum viable product) doesn't have to look anything like your ultimate end product.
It's counter-intuitive for many founders, but your MVP (minimum viable product) doesn't have to look anything like your ultimate end product.
All startup accelerator programs are different. Here's what to look for and how to be discerning when it comes to joining an accelerator program.
All startup accelerator programs are different. Here's what to look for and how to be discerning when it comes to joining an accelerator program.
As a startup founder, deciding where to take advice from is extremely challenging - because bad advice is hard to spot. Here’s how to spot good startup building advice.
As a startup founder, deciding where to take advice from is extremely challenging - because bad advice is hard to spot. Here’s how to spot good startup building advice.
The complexity of building everything that’s required to delight every segment of the market all at the same time is mind-bending. So do it one bite at a time.
The complexity of building everything that’s required to delight every segment of the market all at the same time is mind-bending. So do it one bite at a time.
Confused about how to prioritise between angel investors and venture capitalists (VCs) for your early-stage startup needs? Get clear with this guidance.
Confused about how to prioritise between angel investors and venture capitalists (VCs) for your early-stage startup needs? Get clear with this guidance.
With a simple framework in place, early-stage startups can become efficient at creating marketing content that gets noticed by the right people. Let's unpack the framework here.
With a simple framework in place, early-stage startups can become efficient at creating marketing content that gets noticed by the right people. Let's unpack the framework here.
Done right, user research will help you save on product development time and preserve your runway. Here's a 6-step process to follow to make your user research worth it's weight in gold.
Done right, user research will help you save on product development time and preserve your runway. Here's a 6-step process to follow to make your user research worth it's weight in gold.
Achieving Product-Market Fit is crucial to success rates of startups. And the best way to get there is follow, what we call, the Disruptive Innovation Journey.
Achieving Product-Market Fit is crucial to success rates of startups. And the best way to get there is follow, what we call, the Disruptive Innovation Journey.
Your best user research candidates, your most ideal early-adopter customers, and your most-aligned investors will thank you for optimising your LinkedIn profile. Here’s how.
Your best user research candidates, your most ideal early-adopter customers, and your most-aligned investors will thank you for optimising your LinkedIn profile. Here’s how.
Are you a Startup Founder or a Small Business Entrepreneur? Being totally clear about which one you are dramatically increases your chances of success. How to tell the difference.
Are you a Startup Founder or a Small Business Entrepreneur? Being totally clear about which one you are dramatically increases your chances of success. How to tell the difference.
Building a business is the ultimate game of progress over perfection and your team is your biggest asset. Hire wisely, then empower them to help you win.
Building a business is the ultimate game of progress over perfection and your team is your biggest asset. Hire wisely, then empower them to help you win.
Marketing agencies don't have all the answers when it comes to making a product or service wildly successful. Here's why, and what to do about it.
Marketing agencies don't have all the answers when it comes to making a product or service wildly successful. Here's why, and what to do about it.
If you don’t have a crystal-clear understanding on your customer’s JTBD (jobs to be done), it’s almost guaranteed you’ll build the wrong product.
If you don’t have a crystal-clear understanding on your customer’s JTBD (jobs to be done), it’s almost guaranteed you’ll build the wrong product.
Being too early to launch in startups often results in failure - more fizzle than bang. There's a number of reasons why, and an alternate more successful approach for startups. Read on.
Being too early to launch in startups often results in failure - more fizzle than bang. There's a number of reasons why, and an alternate more successful approach for startups. Read on.
For early-stage startups, the "build it and they will come" approach elevates your chances of startup failure. Here's what you should do instead.
For early-stage startups, the "build it and they will come" approach elevates your chances of startup failure. Here's what you should do instead.
Finding the right person as your co-founder can be a challenging process. Here's how to give yourself the best chance of success.
Finding the right person as your co-founder can be a challenging process. Here's how to give yourself the best chance of success.
The very nature of navigating the unchartered waters of an innovation journey means it’s easy to over or under-invest at every turn. Learn strategies to navigate the difficulties of innovation.
The very nature of navigating the unchartered waters of an innovation journey means it’s easy to over or under-invest at every turn. Learn strategies to navigate the difficulties of innovation.
Unlock hypergrowth potential: Target a niche market. Learn why focusing on ideal customers drives sales, loyalty, and competitive advantage.
Unlock hypergrowth potential: Target a niche market. Learn why focusing on ideal customers drives sales, loyalty, and competitive advantage.
It can seem counterintuitive to many founders, but rushing into hiring a salesperson is actually the worst thing you could do. Here's what you should do instead.
It can seem counterintuitive to many founders, but rushing into hiring a salesperson is actually the worst thing you could do. Here's what you should do instead.
There has simply never been a better time to be a founder. But startup journeys are still filled with twists and turns! Successful startups are choosy about what they accept from whom.
There has simply never been a better time to be a founder. But startup journeys are still filled with twists and turns! Successful startups are choosy about what they accept from whom.
Discover how to attract early-adopter customers and sell early iterations of your product to your first customers. It’s easier than you think!
Discover how to attract early-adopter customers and sell early iterations of your product to your first customers. It’s easier than you think!
Avoid creating an incoherent pitch as you take on investor feedback. Learn how to maintain pitch cohesion to increase your capital raising chances of success.
Avoid creating an incoherent pitch as you take on investor feedback. Learn how to maintain pitch cohesion to increase your capital raising chances of success.
Investors are much more risk-averse nowadays. And founders that understand and apply the less risky approaches to building a startup improve their chances of success.
Investors are much more risk-averse nowadays. And founders that understand and apply the less risky approaches to building a startup improve their chances of success.
Successful startups prioritise validating their target market's urgent needs before building a product. Neglecting this crucial step leads to wasted resources, unsatisfied customers, and investor disappointment.
Successful startups prioritise validating their target market's urgent needs before building a product. Neglecting this crucial step leads to wasted resources, unsatisfied customers, and investor disappointment.
Choosing the correct innovation path is vital for achieving startup success. The most successful founders pick the right path and stick to it.
Choosing the correct innovation path is vital for achieving startup success. The most successful founders pick the right path and stick to it.
A great pitch is crucial to attract supporters and followers: customers, employees, potential partners and investors. Even if you're not planning to raise capital, you'll need to be able to pitch effectively. A pitch is the combination of the pitch deck and your ability to communicate your pitch – and adapt it to any audience and context. This article explains exactly why your ability to communicate your pitch effectively can be the difference between success and failure.
A great pitch is crucial to attract supporters and followers: customers, employees, potential partners and investors. Even if you're not planning to raise capital, you'll need to be able to pitch effectively. A pitch is the combination of the pitch deck and your ability to communicate your pitch – and adapt it to any audience and context. This article explains exactly why your ability to communicate your pitch effectively can be the difference between success and failure.
Crafting a compelling vision is crucial to help you attract supporters – particularly customers. Learn the building blocks to craft your vision statement for your startup.
Crafting a compelling vision is crucial to help you attract supporters – particularly customers. Learn the building blocks to craft your vision statement for your startup.