Why is it so important for startups to have a great pitch?

pitch

A great pitch is crucial to attract supporters and followers: customers, employees, potential partners and investors. Even if you’re not planning to raise capital, you’ll need to be able to pitch effectively. A pitch is the combination of the pitch deck and your ability to communicate your pitch – and adapt it to any audience and context.
This article explains exactly why your ability to communicate your pitch effectively can be the difference between success and failure.