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A great pitch is crucial to attract supporters and followers: customers, employees, potential partners and investors. Even if you're not planning to raise capital, you'll need to be able to pitch effectively. A pitch is the combination of the pitch deck and your ability to communicate your pitch – and adapt it to any audience and context. This article explains exactly why your ability to communicate your pitch effectively can be the difference between success and failure.
Crafting a compelling vision is crucial to help you attract supporters – particularly customers. Learn the building blocks to craft your vision statement for your startup.

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