Resources for you
If you don’t have a crystal-clear understanding on your customer’s JTBD (jobs to be done), it’s almost guaranteed you’ll build the wrong product.
Kirk Drage
- September 22, 2023 ·
- 3 mins read
If you don’t have a crystal-clear understanding on your customer’s JTBD (jobs to be done), it’s almost guaranteed you’ll build the wrong product.
Being too early to launch in startups often results in failure - more fizzle than bang. There's a number of reasons why, and an alternate more successful approach for startups. Read on.
Kirk Drage
- September 13, 2023 ·
- 2 mins read
Being too early to launch in startups often results in failure - more fizzle than bang. There's a number of reasons why, and an alternate more successful approach for startups. Read on.
For early-stage startups, the "build it and they will come" approach elevates your chances of startup failure. Here's what you should do instead.
Kirk Drage
- September 6, 2023 ·
- 2.5 mins
For early-stage startups, the "build it and they will come" approach elevates your chances of startup failure. Here's what you should do instead.
Finding the right person as your co-founder can be a challenging process. Here's how to give yourself the best chance of success.
Kirk Drage
- September 1, 2023 ·
- 2.5 mins read
Finding the right person as your co-founder can be a challenging process. Here's how to give yourself the best chance of success.
The very nature of navigating the unchartered waters of an innovation journey means it’s easy to over or under-invest at every turn. Learn strategies to navigate the difficulties of innovation.
Kirk Drage
- August 23, 2023 ·
- 2.5 mins read
The very nature of navigating the unchartered waters of an innovation journey means it’s easy to over or under-invest at every turn. Learn strategies to navigate the difficulties of innovation.
Unlock hypergrowth potential: Target a niche market. Learn why focusing on ideal customers drives sales, loyalty, and competitive advantage.
Kirk Drage
- August 16, 2023 ·
- 2.5 mins read
Unlock hypergrowth potential: Target a niche market. Learn why focusing on ideal customers drives sales, loyalty, and competitive advantage.
It can seem counterintuitive to many founders, but rushing into hiring a salesperson is actually the worst thing you could do. Here's what you should do instead.
Kirk Drage
- August 9, 2023 ·
- 4 mins read
It can seem counterintuitive to many founders, but rushing into hiring a salesperson is actually the worst thing you could do. Here's what you should do instead.
There has simply never been a better time to be a founder. But startup journeys are still filled with twists and turns! Successful startups are choosy about what they accept from whom.
Kirk Drage
- August 2, 2023 ·
- 3.5 mins read
There has simply never been a better time to be a founder. But startup journeys are still filled with twists and turns! Successful startups are choosy about what they accept from whom.
Discover how to attract early-adopter customers and sell early iterations of your product to your first customers. It’s easier than you think!
Kirk Drage
- July 26, 2023 ·
- 1.5 mins read
Discover how to attract early-adopter customers and sell early iterations of your product to your first customers. It’s easier than you think!
Avoid creating an incoherent pitch as you take on investor feedback. Learn how to maintain pitch cohesion to increase your capital raising chances of success.
Kirk Drage
- July 19, 2023 ·
- 3 mins read
Avoid creating an incoherent pitch as you take on investor feedback. Learn how to maintain pitch cohesion to increase your capital raising chances of success.
Investors are much more risk-averse nowadays. And founders that understand and apply the less risky approaches to building a startup improve their chances of success.
Kirk Drage
- July 12, 2023 ·
- 3 mins read
Investors are much more risk-averse nowadays. And founders that understand and apply the less risky approaches to building a startup improve their chances of success.
Successful startups prioritise validating their target market's urgent needs before building a product. Neglecting this crucial step leads to wasted resources, unsatisfied customers, and investor disappointment.
Kirk Drage
- July 5, 2023 ·
- 3 mins read
Successful startups prioritise validating their target market's urgent needs before building a product. Neglecting this crucial step leads to wasted resources, unsatisfied customers, and investor disappointment.
Choosing the correct innovation path is vital for achieving startup success. The most successful founders pick the right path and stick to it.
Kirk Drage
- June 26, 2023 ·
- 3 mins read
Choosing the correct innovation path is vital for achieving startup success. The most successful founders pick the right path and stick to it.
A great pitch is crucial to attract supporters and followers: customers, employees, potential partners and investors. Even if you're not planning to raise capital, you'll need to be able to pitch effectively. A pitch is the combination of the pitch deck and your ability to communicate your pitch – and adapt it to any audience and context.
This article explains exactly why your ability to communicate your pitch effectively can be the difference between success and failure.
Sarah Bell
- November 29, 2021 ·
- 3 mins read
A great pitch is crucial to attract supporters and followers: customers, employees, potential partners and investors. Even if you're not planning to raise capital, you'll need to be able to pitch effectively. A pitch is the combination of the pitch deck and your ability to communicate your pitch – and adapt it to any audience and context.
This article explains exactly why your ability to communicate your pitch effectively can be the difference between success and failure.
Crafting a compelling vision is crucial to help you attract supporters – particularly customers. Learn the building blocks to craft your vision statement for your startup.
Sarah Bell
- September 27, 2021 ·
- 3 mins read
Crafting a compelling vision is crucial to help you attract supporters – particularly customers. Learn the building blocks to craft your vision statement for your startup.
